[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.holotin.cz\/jak-vyznamny-je-harley-davidson-a-proc-je-tercem-obchodni-valky\/#Article","mainEntityOfPage":"https:\/\/www.holotin.cz\/jak-vyznamny-je-harley-davidson-a-proc-je-tercem-obchodni-valky\/","headline":"Jak v\u00fdznamn\u00fd je Harley-Davidson a pro\u010d je ter\u010dem obchodn\u00ed v\u00e1lky?","name":"Jak v\u00fdznamn\u00fd je Harley-Davidson a pro\u010d je ter\u010dem obchodn\u00ed v\u00e1lky?","description":"Spole\u010dnost se stala jedn\u00edm z\u00a0c\u00edl\u016f ned\u00e1vn\u00fdch tarif\u016f Evropsk\u00e9 unie a nyn\u00ed se zd\u00e1 b\u00fdt ne prezidentov\u011b \u010dern\u00e9 listin\u011b. V\u00a0pozdn\u00edch sedmdes\u00e1t\u00fdch letech m\u011bl tento motocyklov\u00fd gigant velk\u00e9 probl\u00e9my. Motocykly tohoto v\u00fdrobce poklesly na kvalit\u011b a v\u00a0Americe se ve velk\u00e9m za\u010daly prosazovat japonsk\u00e9 zna\u010dky. Pod\u00edl na americk\u00e9m trhu tak klesnul z 75% na po\u010d\u00e1tku 70. let a\u017e […]","datePublished":"2025-02-28","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.holotin.cz\/author\/#Person","name":"holotin.cz\n","url":"https:\/\/www.holotin.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/91b1fc57487c55a66a7777af0dd690bf69c571b4a9b15cda0db8854a78b7888c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/91b1fc57487c55a66a7777af0dd690bf69c571b4a9b15cda0db8854a78b7888c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"holotin.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.holotin.cz\/wp-content\/uploads\/img_a321191_w2029_t1532442973.jpg","url":"https:\/\/www.holotin.cz\/wp-content\/uploads\/img_a321191_w2029_t1532442973.jpg","height":0,"width":0},"url":"https:\/\/www.holotin.cz\/jak-vyznamny-je-harley-davidson-a-proc-je-tercem-obchodni-valky\/","about":["Ekonomika"],"wordCount":372,"articleBody":"Spole\u010dnost se stala jedn\u00edm z\u00a0c\u00edl\u016f ned\u00e1vn\u00fdch tarif\u016f Evropsk\u00e9 unie a nyn\u00ed se zd\u00e1 b\u00fdt ne prezidentov\u011b \u010dern\u00e9 listin\u011b. V\u00a0pozdn\u00edch sedmdes\u00e1t\u00fdch letech m\u011bl tento motocyklov\u00fd gigant velk\u00e9 probl\u00e9my. Motocykly tohoto v\u00fdrobce poklesly na kvalit\u011b a v\u00a0Americe se ve velk\u00e9m za\u010daly prosazovat japonsk\u00e9 zna\u010dky. Pod\u00edl na americk\u00e9m trhu tak klesnul z 75% na po\u010d\u00e1tku 70. let a\u017e na pouh\u00fdch 25% na po\u010d\u00e1tku let 80.Situace byla tak ne\u00fanosn\u00e1, a\u017e skupina mana\u017eer\u016f spole\u010dnosti Harley, veden\u00e1 gener\u00e1ln\u00edm \u0159editelem Vaughnem Bealsem, odkoupila spole\u010dnost od tehdej\u0161\u00edho AMF v\u00a0roce 1981. T\u00edm zah\u00e1jili ambici\u00f3zn\u00ed pl\u00e1n na zm\u011bnu strategie. Sni\u017eovali pracovn\u00ed s\u00edlu, zlep\u0161ovali kvalitu a v\u00a0roce 1983 byly zv\u00fd\u0161eny sazby na 45% motocykl\u016f p\u0159ich\u00e1zej\u00edc\u00edch do Ameriky d\u00edky prezidentovi Ronaldu Reaganovi. To byl moment, kter\u00fd dok\u00e1zal zpomalit v\u00fdvoj japonsk\u00fdch v\u00fdrobc\u016f motocykl\u016f. V\u00a0t\u00e9to dob\u011b se pokra\u010dovalo v\u00a0n\u00e1vratu na v\u00fdslun\u00ed, a\u017e spole\u010dnost dok\u00e1zala z\u00edskat t\u00e9m\u011b\u0159 50% pod\u00edlu na americk\u00e9m trhu. Nezm\u011brnou pomoc zaznamenalo i osloven\u00ed Komise pro mezin\u00e1rodn\u00ed obchod a pomoc se zahrani\u010dn\u00ed konkurenc\u00ed.Od roku 2014 m\u00e1 Harley na americk\u00e9m trhu pod\u00edl 35%, co\u017e je vzhledem k\u00a0ostatn\u00edm v\u00fdrobc\u016fm obrovsk\u00e9 \u010d\u00edslo. Jeho prodeje v\u0161ak spadly a celosv\u011btov\u00fd prodej klesl z\u00a0v\u00edce ne\u017e 260\u00a0000 kus\u016f v\u00a0roce 2018 na m\u00e9n\u011b ne\u017e 243\u00a0000 v\u00a0roce 2017. Pro zaj\u00edmavost, Honda v\u00a0tom sam\u00e9m roce prodala v\u00edce ne\u017e 17,6 milionu motocykl\u016f.Tarify Evropsk\u00e9 unie vyv\u00edjej\u00ed na spole\u010dnost velk\u00fd tlak. Bu\u010f budou muset p\u0159ev\u00e1d\u011bt n\u00e1klady, nebo\u0165 motocykly budou je\u0161t\u011b dra\u017e\u0161\u00ed ve srovn\u00e1n\u00ed s\u00a0konkurenc\u00ed, nebo budou muset absorbovat sv\u00e9 n\u00e1klady a sn\u00ed\u017eit tak sv\u00e9 ziskov\u00e9 mar\u017ee. Aby to bylo mo\u017en\u00e9, mohl by Harley obej\u00edt obch\u00e1zen\u00ed sazeb t\u00edm, \u017ee p\u0159esune v\u00fdrobu mimo USA. A to je to, co roz\u010dililo prezidenta Trumpa. Okam\u017eit\u011b po zji\u0161t\u011bn\u00ed tohoto prohl\u00e1\u0161en\u00ed odeslal tweet ohledn\u011b toho, \u017ee jeho administrace nebude pracovat se spole\u010dnostmi, kte\u0159\u00ed ut\u00edkaj\u00ed mimo kontinent.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0                                                                                                                                                                                                                                                                                                                                                                                          4\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak v\u00fdznamn\u00fd je Harley-Davidson a pro\u010d je ter\u010dem obchodn\u00ed v\u00e1lky?","item":"https:\/\/www.holotin.cz\/jak-vyznamny-je-harley-davidson-a-proc-je-tercem-obchodni-valky\/#breadcrumbitem"}]}]